Manchester City Abu Dhabi CupReach · UAE2.72M
estimated views, for 27.2M reach, in just 3 days
Story · "Win a camera"
One Instagram story with a camera to win. Fans entered by replying in the DMs, and every entry became a known fan in the CRM.
Proof
Real value. From day one.
Four first campaigns, in four sports and four markets, with zero paid media. Here is what each one did.
Romania national teamDM sales · national team450tickets sold via DMs and WhatsApp, from 2 posts
Post · ticket pre-sale
PSA Squash TourOwn the fan · world tour5,000fans captured in CRM, in 10 days
Post · British Open
STB Le HavreDM sales · France250F&B offers sold via DMs and WhatsApp
Story · "Give the score"First campaigns, zero paid media. Source: SYP case studies, 2026. Views are estimates based on reach.
Why it matters
The numbers behind the story.
24%of their fans is all that sports organisations hold identifiable data on, on average.Dizplai, Anonymous Fan Index (50 organisations surveyed)
$1M–$5Ma year is what 1 in 3 sports organisations say not knowing their fans costs them.Dizplai, Anonymous Fan Index (self-estimated losses)
83%of diners say they'd sign up to a venue's program.SevenRooms, 2025 US Restaurant Data Report (1,000 US adults)
61%of millennials find things to do on social media.Eventbrite, TRNDS 2025 report
47.9%of US social network users bought on a social network in 2025.eMarketer, December 2025 (users aged 14+)
73%of social users will buy from a competitor if a brand doesn't respond.Sprout Social Index, 2025